The truth about Ken is that he’s always been fascinated by marketing, and how everyday items like toothpaste, detergent and beer evolve into brands bestowed with unique identities through marketing magic. Since 2002, Ken has been deeply exploring what motivates consumers in his work at Consumer Truth®, to help his clients find truths that can be transformed into marketing magic. He is an expert in using insights to map customer journeys and charting the path for first-time buyers to become loyal brand advocates. He has been a speaker on this topic as well as on transforming consumer insights into meaningful innovations. Ken’s keen interest in how brands forge relationships with their consumers was sparked from an 18-year advertising career and working in management positions with world-class brand builders like Procter & Gamble, M&M Mars, Miller Brewing Company and Diageo.
The truth about Isabelle? She is very curious. “Why?” is a question she’s been asking her entire life, which makes her particularly well-suited to this profession of uncovering insights.