The truth about Isabelle? She is very curious. “Why?” is a question she’s been asking her entire life, which makes her particularly well-suited to this profession of uncovering insights. In 2019, Consumer Truth® marked its 20th year of discovering truths on behalf of its stunning list of clients. During that time, Isabelle drew from her 15 years of experience in the ad agency business in New York and Chicago, with J. Walter Thompson and Ted Bates. There she mastered the art of account management and strategic planning on important CPG brands like Kraft, M&M/Mars, Pfizer, Unilever and Nestle. She also wrote and published her first book, “The 4Cs of Truth in Communications”™, and appeared multiple times as an advertising expert on the ABC-TV/Chicago morning news show to critique Super Bowl ads. She also served on DePaul University’s Marketing Advisory Council (her alma mater), and on two key committees for the Qualitative Research Consultants Association, on which she has earned “Advance Status.” She attended graduate school at University of Chicago’s Booth School of Business.
Ken Quaas
The truth about Ken is that he’s always been fascinated by marketing, and how everyday items like toothpaste, detergent and beer evolve into brands bestowed with unique identities through marketing magic.