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How to keep your customer’s journey on course

The “customer journey,” is one of today’s hot research topics.  Rightfully so, as it can provide essential insight on how to guide customers on the path to brand choice, adoption, and ultimately, loyalty.  As a customer, every interaction you have…

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Lose the “V” word

Lose the “V” word. We are humans first. Relationship is Everything. Isabelle Albanese President – Consumer Truth® Ltd. After being in a “client-service” role in the advertising agency, market research and marketing consulting business for nearly 30 years, I recently…

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