Qualitative Research – from Boomers to Gen Z and B2B:
We get started at the beginning, using consumer insight to inform smart strategies, positioning and branding.
This is our “jam!” – where we started in the business. We understand the importance of getting at the “truth” of communication.
Whether a line extension or a true innovation, we use insights to explore the edges and depth of what makes a product into a brand.
Embracing many forms of stimulus, our concept evaluation process uses our proprietary and trademarked “4C’s of Truth” to ensure the idea is resonating.
Again, returning to the essence of the strategy, the right name is driven by consumer perceptions and insights.
Our depth of experience in QSR has contributed to a plethora of successful menu and store re-designs.
How We Work
We provide a wide scope of effective and creative qualitative methodologies:
You’ve Seen Our Insights at Work
Our Proprietary Methodology
The 4Cs of Truth in Communications™ is a proven and highly successful, trademarked approach to eliciting and evaluating consumer feedback to stimulus. It specifically measures
Do they GET the message?
Does it SPEAK to them personally?
Does it MAKE SENSE to them?
Does it EXCITE and MOTIVATE them?
The success of “The 4Cs” rests on a custom-designed set of objective-based questions to get at each “C”.