I recently had the pleasure of guest speaking at an undergraduate marketing class at my alma mater, DePaul University’s Driehaus College of Business. The class was called “Navigating Marketing Careers” and consisted of an academic quarter’s worth of content on…
Point Counter Point: A Response to A Millennial about Bridging the Generation Gap “The 11 brutal truths every Millennial needs to hear” By Isabelle Albanese (Baby Boomer) President/Founder – Consumer Truth® Ltd. “Jane, you ignorant slut!” If you’re self-defining as…
And a big win for researchers and marketers too! Lately we’ve done a few video ethnography projects among millennials in three different categories. And they’ve all yielded tremendous insight and in-depth discoveries. An interesting finding about the “marriage” of the…