The saga continues… A Special Being 20® Series Release As the pandemic continues, Consumer Truth® also continues to tap into Gen Z’s world, gaining insight into how this defining issue has impacted this important demo and how they are emotionally…
A Special Being 20® Series Release "It’s honestly insane. Sometimes I feel like my generation can’t catch a break. Something is always going on, but I feel like we are handling it well." We interrupt our regular Being 20® series…
The original version of this article was completed, but not published, prior to our “new normal” business life, which has profoundly changed us – how we work, how we relate to one another, how we show affection, and how we’ve…
The 4th installment from an enlightening study of GEN Z: 20-year-olds and their attitudes, behaviors, and feelings about their world and future. This release examines a pretty heady topic for any generation - PHILOSOPHIES OF LIFE. What is a 20-year…
The 3rd installment from an enlightening study of 20-year-olds and their attitudes, behaviors, and feelings about their world and future. This release examines Brand Affinities. Which brands and categories do 20-year-olds connect best with and what is driving that connection?…
The 2nd of eight installments from an enlightening study of 20-year-olds and their attitudes, behaviors, and feelings about their world and future. This release examines their sources of frustration and optimism. What do 20-year-olds see as their biggest life challenges and…
Twenty years of doing something, living something, striving for something, experiencing something…dreaming something. It’s a great expanse of time. Long enough to establish a level of comfort, confidence, knowledge, maturity, self-awareness and expertise. And importantly, to recognize there’s still more…
The “customer journey,” is one of today’s hot research topics. Rightfully so, as it can provide essential insight on how to guide customers on the path to brand choice, adoption, and ultimately, loyalty. As a customer, every interaction you have…
Lose the “V” word. We are humans first. Relationship is Everything. Isabelle Albanese President – Consumer Truth® Ltd. After being in a “client-service” role in the advertising agency, market research and marketing consulting business for nearly 30 years, I recently…
It’s August. And to some, that means the beginning of the end of summer. (Or that there’s still a good six long weeks to enjoy the endless summer possibilities!) But whether it’s August or May, summer means one thing is…