How to keep your customer’s journey on course

The “customer journey,” is one of today’s hot research topics.  Rightfully so, as it can provide essential insight on how to guide customers on the path to brand choice, adoption, and ultimately, loyalty.  As a customer, every interaction you have…

Read More

Lose the “V” word

Lose the “V” word. We are humans first. Relationship is Everything. Isabelle Albanese President – Consumer Truth® Ltd. After being in a “client-service” role in the advertising agency, market research and marketing consulting business for nearly 30 years, I recently…

Read More

Millennials & Video-Ethnography: So happy together!

And a big win for researchers and marketers too! Lately we’ve done a few video ethnography projects among millennials in three different categories.  And they’ve all yielded tremendous insight and in-depth discoveries.  An interesting finding about the “marriage” of the…

Read More