Meet Us
Seasoned, experienced insightful professionals with a deep background in advertising and communication
Isabelle Albanese
President & Founder Consumer Insights Trail Blazer & Truth-Sayer
The truth about Isabelle? She is very curious. “Why?” is a question she’s been asking her entire life, which makes her particularly well-suited to this profession of uncovering insights. In 2019, Consumer Truth® marked its 20th year of discovering truths on behalf of its stunning list of clients. During that time, Isabelle drew from her 15 years of experience in the ad agency business in New York and Chicago, with J. Walter Thompson and Ted Bates. There she mastered the art of account management and strategic planning on important CPG brands like Kraft, M&M/Mars, Pfizer, Unilever and Nestle. She also wrote and published her first book, “The 4Cs of Truth in Communications”™, and appeared multiple times as an advertising expert on the ABC-TV/Chicago morning news show to critique Super Bowl ads. She also served on DePaul University’s Marketing Advisory Council (her alma mater), and on two key committees for the Qualitative Research Consultants Association, on which she has earned “Advance Status.” She attended graduate school at University of Chicago’s Booth School of Business.
Ken Quaas
Co-President, Brand Builder, Consumer Whisperer
The truth about Ken is that he’s always been fascinated by marketing, and how everyday items like toothpaste, detergent and beer evolve into brands bestowed with unique identities through marketing magic. Since 2002, Ken has been deeply exploring what motivates consumers in his work at Consumer Truth®, to help his clients find truths that can be transformed into marketing magic. He is an expert in using insights to map customer journeys and charting the path for first-time buyers to become loyal brand advocates. He has been a speaker on this topic as well as on transforming consumer insights into meaningful innovations. Ken’s keen interest in how brands forge relationships with their consumers was sparked from an 18-year advertising career and working in management positions with world-class brand builders like Procter & Gamble, M&M Mars, Miller Brewing Company and Diageo.
Appearances & Articles
Our Book
We wrote the book on effective communication. “The 4Cs of Truth in Communication” is a simple, yet vital tool that helps identify, evaluate, and present stand-out effective communication. No matter the stimuli, be it traditional advertising, package graphics, product/branding, concepts, menu boards or speeches, this book will help you identify if your message is on-point or needs a better one! A review from a Northwestern University Marketing Professor (and former colleague) sums it up best:
The 4Cs framework is startling in its simplicity. That of course, is the power. It is easy to remember and easy to use. The 4Cs framework can lead to better creative executions and better creative executions will lead to stronger business results.” – Tim Calkins, Clinical Professor of Marketing, Kellogg’s School of Management, Northwestern University