What makes Consumer Truth® stand out is that we are seasoned, experienced insightful professionals who come to the table with a deep background in advertising and communication. This means we know how to communicate with people, and we know what makes communication effective. We understand targeting, planning and execution. We’ve sat on both sides of the focus group mirror, and we understand what clients really need – to find that elusive “consumer truth” and turn it into something marketable.
Long-Standing Partnerships with Stunning Brands
Across a Breadth of Categories.
Long-Standing Partnerships with Stunning Brands Across a Breadth of Categories.
Client Recommendations
Isabelle is a top-shelf qualitative researcher – certainly one of the best in the business. She is insightful, responsive and flexible. Her talents in the area of marketing communications are particularly notable. Overall, she is a highly valued marketing partner and fun to work with, as well.
Consumer Truth has been a trusted business partner for Sargento Foods for many years. Isabelle has an uncanny talent for uncovering what drives and motivates consumers, especially when it comes to understanding what is most motivating for advertising/communications. She played an integral role in determining Sargento’s messaging strategy for several of our product lines which have helped us grow those businesses. On top of delivering great results, Isabelle is a pleasure to work with. She’s a knowledgeable, responsive, innovative, and talented moderator who takes the time to fully understand the business objectives and tailor the research to ensure all questions are answered. Consumer Truth is highly recommended by Sargento with Isabelle on our shortlist of go-to moderators for our research!
Our team has worked with Consumer Truth for years. They are thoughtful, consultative and have learned the nuances and nature of our ever-changing business, which makes them excellent research partners. They have the ability to consistently reach difficult audiences and do so in both a time- and cost-efficient manner. Their work is thorough and provides insights that aid in enabling us to make well-informed business decisions.
