Isabelle Albanese,President and Founderisabelle@consumertruth.com
The truth is out there. The trick is finding it. Oscar Wilde once said, “The pure and simple truth is rarely pure and never simple.” I believe that mirrors a marketer’s challenge in finding true consumer insight as well.
Mark Twain said, “The truth is mighty and will prevail.” We believe that mighty marketing results from knowing
and applying the consumer’s truth about an idea, product or brand.