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Isabelle Albanese, President and Founder

Isabelle Albanese,
President and Founder

The truth is out there.  The trick is finding it. Oscar Wilde once said, “The pure and simple truth is rarely pure and never simple.”  I believe that mirrors a marketer’s challenge in finding true consumer insight as well.

Ken Quaas, Co-President

Ken Quaas,

Mark Twain said, “The truth is mighty and will prevail.” We believe that mighty marketing results from knowing
and applying the consumer’s truth about an idea, product or brand.