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truth_wins0808

 

Isabelle Albanese, President and Founder

Isabelle Albanese,
President and Founder
isabelle@consumertruth.com

The truth is out there.  The trick is finding it. Oscar Wilde once said, “The pure and simple truth is rarely pure and never simple.”  I believe that mirrors a marketer’s challenge in finding true consumer insight as well.

Ken Quaas, Co-President

Ken Quaas,
Co-President
ken@consumertruth.com

Mark Twain said, “The truth is mighty and will prevail.” We believe that mighty marketing results from knowing
and applying the consumer’s truth about an idea, product or brand.